During our group discussion we produced several mindmaps/spidermaps - detailing our ideas with regard to gender roles in the media and presenting ideas.
We discussed how the media today- particularly advertising, still seem intent on stereotyping the sexes (i.e. women seen as homemakers, weaker sex, nagging, here to serve men's needs, only interested in the superficial -make-up, hair etc but occasionally shown as having the upper-hand and men seen as the breadwinners, strong, interested in sport, cars etc, powerful but also sometimes seen as perhaps being hard done by or a bit clueless when it comes to women) instead of promoting an equal viewpoint on both.
It was suggested that we could create a flashmob - where we turn up as a group to a public place and act out some stereotypical ideas regarding gender but reverse the roles. A couple of ideas suggested included (1) going to a pub/bar i.e. men take on the stereotypical actions of the women e.g. going to the toilets together - checking their hair, spraying perfume, and the women drinking pints, watching skysports and adjusting themselves(!) or (2) building site i.e. women shouting, learing and gesturing at the workmen.
Another idea which could be included under the flashmob idea, was to film a parody of certain stereotyping adverts i.e. lynx affect - which could also be filmed in a public place to show the reality of "the lynx affect" as opposed to what the advert suggests. This could be edited with the original advert to show the differences/expections/realities.
Also, we discussed doing a similar film to the Prodigy's "Smack my Bitch up" video but not sure how this could be filmed from a first-person perspective with regard to loaning camera equipment for this type of experiment.
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